Quote:
Originally Posted by syr74
The Taurus SHO is, IMHO, too expensive and the decision to use the Taurus name in spite of arguably better names collecting dust on the shelf, like Galaxie, is a huge mistake. That said, the engine itself is a major step forward for Ford and if they can get the marketing hashed out stands to really shift the status quo in the marketplace once the four cylinder rmodels start to trickle in.
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The SHO actually is a great name IMHO. SHO has a lot more relevance to people in their 30s and 40s (which are more likely to buy the car). The Galaxie is fairly obscure now in America and 'Galaxy' is attached to an MPV in Europe.