Quote:
Originally Posted by nester7929
A horrible business model. Badge engineering was one of the main causes of GM's bankruptcy. The biggest problem is that you pretty much kill your brand identities by having the same looking car in each lineup.
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And it's not that you can't share "chassis", is that they have to be different enough that it's not the "same ole cr@p" wrapped up in different body panels. A CTS-V is not a Camaro. An Audi A4 is not a Jetta, although Audi did go through some tougher years when their product wasn't all that great, and the point is that your "shared chassi" cars have to be exceptionally different.
To this point, there is no reason for a "firebird". It's the same thing. There is nothing special implied by that trim, other than it came from pontiac.