Quote:
Originally Posted by ArcAngel
Hopefully it would be sweet!
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Now that I'm thinking about it....The literature said they could return to profitability in 2012, assuming a 14 million unit market (or thereabouts). A more recent article stated that they accelerated their goal considerably, and that the current plan is to break-even at a market of approx. 10-11 million units. (And be profitable at anything higher than that -- keep in mind the Industry was at 17 million units during 'normal' times). They would achieve these goals by reducing operating costs (ongoing, and successful), and increasing profit on vehicles by reducing manufacturing costs and cutting unprofitable vehicles lines (see: labor contract of '07, and Pontiac/Saab/Hummer/Saturn cut)
So........that 2012 date is a "at the latest" date. I'm thinking they'll start making money right around when Ford does.
