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I think the new Camry is a perfectly respectable car... doesn't look bad either.
Toyota has a reputation for building cars that you can really drive into the ground... putting many thousands of miles on them before they totally crap out.
I'll say it again...
Scions are hot cars now... Scion is a subsidiary of Toyota.
Lexus is an extremely popular luxury car... Lexus is a subsidiary of Toyota.
Toyota is a massive company that has made an amazing amount of money in the past 20 years.
GM has held on for a long time. And GM is a popular American brand... but has never had the sales that Toyota has had.
The only reason Toyota is losing sales is because of the poor economy, and people not being willing to go out and buy a car anytime soon... not because of a lack of quality or desirability. And the reporters say that Toyota is "losing" money - it's with respect to their projected goals for the quarter/year. It's not that they LOST money, it's just that they didn't MAKE the money that they were expecting to.
Toyota is the filthy stinking rich man who could care less whether the bottom falls out of his 401k or not... because he's got a shitload of money saved up elsewhere.
GM is the average Joe who is trying to hold on and ride out the storm.
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