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In my opinion it would appear that FORD is targeting a younger demographic for most of their cars. Look at how loaded with technology they are... Older people in general don't want features like touch screen displays or Pandora radio etc... Chevys lineup, until VERY recently had been severely lacking in technology compared to Ford. With that said, I believe Chevy has and will continue to target an older audience for the Camaro. Most 20-somethings cannot afford a 30-50k car with all the bells and whistles... So I totally understand why the Camaro ads are the way they are. Think old man turning young again ad, middle aged man sleeping in his bed dreaming about his camaro ad, and this one, young guy who wants a Camaro but can only get it as a gift, but the car is still owned by a middle aged man.
It makes total sense. I don't particularly think the ads fit the Camaro's muscular attitude, but they do one thing well, appeal to the market that can actually afford the car... As one guy commented, they don't include a hipster or some hot lady in the city (Muscle cars need room to be driven anyway, so cities don't even make a lot of sense for an ad)
I do, on the other hand, love the Mustang ads I've seen, including the most recent one with the hot lady eyeing the car and the cool effects. It appeals to me because I'm younger. But with that said, many people my age can't afford a 30k+ car very easily. But then again, until you have kids, I hear everybody has a lot of free cash, so I suppose I could be wrong. I just know my friends, and the majority of them are still driving older cars or cars sold for the sub 20k mark...
Deep down I wish Chevy would make "cooler" ads, but I already have the Camaro I dreamed of. So I suppose an ad targeted at 20-somethings would only make me want to upgrade. That would be bad news!
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