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Originally Posted by Tomash
The funniest thing about Fiat 500 in Europe is that it's also a basis for new Ford Ka (Ford's supermini in Europe). This way Chrysler is going to have a serious business connection with Ford through Fiat  |
Not to mention the platform sharing from GM.. :/ Fiat is more or less the 'one night stand' company, that did it for the money. But now it seems that it actually found someone to latch onto long term.
There is a US market, though, for the 500 and some of Fiat's cars. Look at the Vibe, Small Toyotas, and the newly imported Fiesta and Focus from Ford Europe.
I see Fiat filling Chrysler's failing small car segment via platform sharing as intended. Fiat could then re-market itself as an intermediate brand like Buick and Mercury where it combines it's current platforms with Chrysler platforms to make a better competing company.
Dodge - Fiat - Chrysler - Jeep
Chevy - Buick - Cadillac - GMC
Ford would then lose out with it's lack of an industrial/4X4 oriented brand.. Interesting..
Honestly, if I had to get a second car.. I'd get a Fiat Grande Punto 3dr or Bravo not only to help Chrysler, but because they're not bad looking little cars IMO. EDIT: I also noticed "Blue & Me". Chrysler-Fiat may have a Sync fighter without even trying. Not to mention that Microsoft also underpinned this system as well. Wow.. this is going to be interesting.