Chrysler, producer of some of the most badass cars ever (300, Ram, Viper, Challenger), is going to be selling Fiat 500. Holy crap, the world is ending.
I don't see how Fiat 500 is supposed to help. It's small, yes. But it's also ugly (OK, many people like it, so let's say controversial). It's from Fiat, not the most reliable cars maker (to put it politely). It's terribly overpriced compared to its competitors in the supermini sector (think more than 1.5x the price of Toyota Yaris). Hell, they sell poorly even in Europe due to their "wimpyness" (and price) and anyone expects them to sell in US?
The funniest thing about Fiat 500 in Europe is that it's also a basis for new Ford Ka (Ford's supermini in Europe). This way Chrysler is going to have a serious business connection with Ford through Fiat
