Yeah, the V6 isn't comming out for a while, and I would assume that the starting price on that is going to be mid-high 20s - still more than a Camaro
GM and Chrysler are in pollar opposites of financial dissarray - yes, GM has still been loosing money, but those losses have been due largely to other ventures in which they've sold and liquidated (GMAC to name the big killer of profits). When broken down into pure vehicles, GM hasn't been doing too bad. I think they were actually up 2.5% in profits on cars and trucks last year.
Chrysler has been loosing money left and right on their cars and trucks. The Challenger in it's current price scheme is not what they need to get back into the black. It's also not going to sell very well straight up AGAINST the Camaro (my prediction) because, if we've all listened to Fbodfather, we know the Camaro is being honed into a well crafted, well engineered, finely tuned automobile that is world class in every aspect. Not just some rehash of a 1970's car built on some existing platform - Camaro looks like a truly modern car with hints of the 67-69s, whereas the Challenger is downright a straight copy of the 1970 model, no appologies.
The new Malibu, Traverse, and Camaro are going to illuminate Chevy dealers the likes of which they haven't seen since the mid-1960's I can feel it. Everything I've seen about the Malibu and Traverse, and everything I've read about the Camaro, these cars are going to be the backbone of Chevy and bring GM back into the black. The 'Bu is good enough to take sales away from the Accord and Camry, the Traverse is legit with a Highlander or Pilot, and the Camaro may well be equally competitive in V6 form with Honda Accord V6 coupes, Nissan Altima 3.5 coupes, and even the BMW 1-series. Who could ever have imagined that GM would build a 4 seat performance coupe - let alone one with the name Camaro on it - that could compete with world class cars from Japan and Europe? For the longest time it was stereotypecast into something a kid in a mullett and listened to Motley Crue all day drove. Not any more. GM is pouring it's finest efforts into the Camaro, more than any other Camaro, into making it a higher class of performance coupe.
The Challenger is none of those things and will serve Dodge as nothing but a showpiece. Sure, the V6 will move a few units, but I guarantee if anyone drives it back to back with a Camaro V6, they will be sold on the Camaro.