Quote:
Originally Posted by Hylton
You are looking at this from an engineering POV and I am looking at this from a design POV.
I am not against the use of common parts but I do believe that using a 7 year old exterior design from a "discount" brand as something that is marketed as all new for a "premium" brand is a poor business decision.
You don't have to look far to understand what I am saying - the Terrain and Equinox share a boat load of common parts but exterior wise, look entirely different from one another. I think both products look like GMC and Chevrolet respectively.
With respect to the 2013 Acadia, go ahead and share the platform, electrical, drivetrain and suspension components but design the door skins and quarter skins to look different than the Saturn. At the minimum, give the quarter and fender flares the GMC squared highbrow design a la Terrain, Envoy and Sierra.
It all boils down to brand identity. If you feel you can take the "look" of one dated product and spin it as an all new "look" for another product of another brand, more power to you but updating the tail lights and throwing a new fascia and hood on it is not enough IMO.
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Would you feel better if they had spent, I don't know ... how about a hundred million, on designing, engineering & tooling up a new set of parts for the refresh that look kinda the same as what was already on the defunct Saturn?