Quote:
Originally Posted by chain777
Soft luxury is the definition of an old dudes car. Let's face it, if it wasn't for China, Buick would have gone the way of Pontiac. It probably should have gone away, at least in the domestic market. Chevrolet, GMC and Cadillac would have been ideal, and an argument could be made against GMC too.
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I know a lot of people that are under 40 (even under 30) who are fans of the new Buicks, even though every single car in the lineup could easily be described as being 'soft luxury'.
Not everyone is a performance nut. Not everyone wants their car to be a sort of status symbol. And not all of these people are over 60. There are plenty of people out there who just want a nice car, with plenty of features, that can isolate them from the world as they're driving to and from work. It doesn't need to be fast, in a straight line or a corner. It doesn't need to be flashy. It just needs to be a really nice car. That should be the target for Buick. Let Cadillac take care of customers who want something 'more' than that, and then there's Chevy for those who'd rather save a few grand & can settle for having a few less features.
There's room for everyone, if GM does it right.
Would Buick have gone under if it weren't for China? Probably. But it didn't, so there isn't much point in worrying.