Quote:
Originally Posted by Stew
How do you assume this? The Silverado and Sierra and marketed as 2 seperate trucks under 2 seperate nameplates, as is the F-150. Silverado,, vs Sierra, vs f-150 IS the correct way to do the sales, not compining multiple nameplates just to say 2 trucks with their own distinct sheetmetal sold under 2 totally seperate brands outsell one......When it comes to midsize cars, should we combine Avalon, Camry, and Lexus ES350 sales together since under the skin they are basically the same car????????? How about combining Taurus, MKS, MKT, Flex, and Volvo S80 sales together since they are all the same under the skin? Or maybe all but the Volvo since they are all sold under the Ford name?
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That has been done. When it makes sense, you can use #1 Nameplate, #1 Brand or #1 company. It just depends on what you want to compare.
If you wanted to claim who is the #1 manufacturer of Mid Size cars, yes it would be fair to add Lexus to Toyotas totals. And if you wanted to discuss the #1 company for reusing architectures then you could add up all those Ford products.
So is GM the #1 truck maker in the world or not?