Quote:
Originally Posted by Stew
How do you assume this? The Silverado and Sierra and marketed as 2 seperate trucks under 2 seperate nameplates, as is the F-150. Silverado,, vs Sierra, vs f-150 IS the correct way to do the sales, not compining multiple nameplates just to say 2 trucks with their own distinct sheetmetal sold under 2 totally seperate brands outsell one......When it comes to midsize cars, should we combine Avalon, Camry, and Lexus ES350 sales together since under the skin they are basically the same car????????? How about combining Taurus, MKS, MKT, Flex, and Volvo S80 sales together since they are all the same under the skin? Or maybe all but the Volvo since they are all sold under the Ford name?
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The Silverado & Sierra buyers might be a little different, but they're not nearly as different as entry level vs luxury car. They're marketed to different parts of the same buyer pool. And if you want to point out to the Sierra Denali as being a reason why GMC sales shouldn't be included, well than how about branching off the F-150 Lariat or or Ram 1500 Laramie? Those trucks serve the exact same function as the Denali, but they are from Ford and Dodge. Or what about the F-150 Raptor? Its still an F-150, but it is much more different in terms of capabilities and target buyer compared to a regular F-150 than the Silverado & Sierra are.
Then of course you have the half tons vs the HD/Super Dutys. For Ford, as long as the truck's name starts with an 'F' its part of the 'F-Series'. I think GM does the same thing with Silverado & Sierra sales. But my point is, an F-150 with a single cab, V6, and RWD is an extremely different buyer than someone who gets an F-450 King Ranch with a crew cab, 4x4, diesel and dualies. The gap between those two trucks is much, much larger than the gap between any pair of comparable Silverados & Sierras.