[Stew]

Originally Posted by malave7567

Subaru is setting their BRZ much lower. I would really think Toyota must follow suit, and/or hopefully undercut Subaru's price.

http://www.ft86club.com/forums/showthread.php?t=2579
"Starting price around $24k for Premium and about $27k for Limited. "

That is really a great price. Especially considering the standard features for 24k

Subaru BRZ should go on sale in May 2012
Starting price around $24k for Premium and about $27k for Limited.
BRZ Premium model which includes standard navigation, eight-speaker audio, soft touch dash, limited slip differential, leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever, six-speed manual, aluminum pedal covers and cruise control, among other standard features.
BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear)
Subaru expects sales of 3-4K units/yr
According to Subaru a key difference between BRZ and Toyota 86/Scion FR-S are firmer front and softer rear spring rates for the BRZ
BRZ weighs 2770 lbs (although Subaru BRZ press release says 2684 lbs)
Makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff)

I would expect the Scion to have fewer standard features and an even lower price.......