Quote:
Originally Posted by FenwickHockey65
Eh. I'd rather be a profitable 2nd or 3rd than #1. That title is bad luck for any automaker that gets it. Just look at Toyota.
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I don't know ... the two aren't mutually exclusive. Afterall, GM had a good run of more than half a century where they were both highly profitable
and sold more cars & trucks than anyone else.
The problem becomes when you try and be the global sales leader and let that dictate your policy. Build great cars that people want, and both sales and profit will naturally follow. Focusing on either sales or profit will eventually end up hurting both. I would have thought that a fellow Lutz disciple would understand that.