|
Ok it's supposed to compete with the 3 series, which is around $34,500k to start. The 3.0 CTS already starts at $35,000. The cts seemed to sell well but still did not bridge the gap to bring german buyers over, how is this going to be better? Don't get me wrong, I like these and am interesting in getting rid of my cts for one but I still don't understand the 3 series claim. If the 2.0 200hp 4 cylinder ats that's smaller then a CTS debuts at 35k I don't see it being an equal car to the current 2012 270 hp 3.0 V6 CTS. It's going to be a smaller and slower car for the same money. Not to mention the BMW's base engine is 3.0 230hp v6 for $34,500. To compete and outsell the 3 series it's going to have to make the 2.0 under 30k, $29,500 and offer the turbo model for around $35k and the 3.6 should be right at $40k considering a 3.6 CTS can be bought for around 43k new. Hell now you can buy a new 335i bmw for the same as a new 3.6 CTS, Which i've driven both and if I had to choose a new one I'd take the 335i. That thing is quick and fun to drive.
Edit- On a side note I can see the ATS convertible doing well if they can get it to start at around 40k. Right now you can't get a base model 3 series convertible for less then 47k. Heck I can't thing of a nice luxury model convertible for under 45k.
|