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That looks like a Pontiac enthusiast, not a GM insider. I'd love to see a return of Pontiac as a niche brand, but GM has much bigger fish to fry these days. All the money it would cost to basically restart the business side of things—hiring designers, buying office space, negotiating factory production, etc.—needs to be directed toward GM's existing products. GM needs to produce efficient products and do its best to maintain performance along the way. The years ahead are going to be a battle between efficiency and performance, and I don't see how a performance-oriented brand is going to contribute to GM's business success right now. Even if GM had the buyers to make Pontiac profitable, there's the CAFE score to consider. In other words, a successful, performance niche-oriented Pontiac division is bad for GM because it would cost GM millions in the form of fines, taxes, and other charges.
In order to bring back Pontiac, GM needs to prioritize efficiency. When GM is the go-to manufacturer for small, efficient vehicles, only then can GM consider expanding its boundaries as a performance manufacturer. That means we're probably going to see very few new performance products out of GM in the near future, aside from redesigns and slated engineering changes to existing platforms. Expect to see Camaros and Corvettes in GM's future, not Firebirds, Trans Ams, and GXPs.
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