Quote:
Originally Posted by busabruce
I guess it makes business sense to create a SRT make that we will probably see all of the SRT models moving to. Separate big Dodge from SRT and see if the HP platforms make it on their own.
Kind of the way Ford SVT was.
|
The branding at Chrysler is interesting. MOPAR has been the performance brand at Chrysler for parts as long as I can remember, but Chrysler went with SRT for the Viper in 89 or 90. There is a MOPAR Charger that was released recently. I could see MOPAR becoming the performance brand at Chrysler, but it appears they will continue with the SRT brand for vehicle and MOPAR for performance parts.