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I think people who do this are merely ignorant. They see these "R" labels on other cars, they think they mean something special, they see that their car doesn't have an "R" label and so they go put one on. And that's the end of the thought process.
Is that any different from Camaro V6 owners who put SS body parts on their car? Neither the "R" badge nor SS body parts are going to make their car go faster, but are arguably equally shallow and pretentious.
Sure some people will be upset by that, but you go challenge the guy with the "R" badge on their car, and their arguments will be exactly the same as those V6 owners who put SS body parts on their car.
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