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If Ford is serious about saving Lincoln, they need to do two things:
1) Figure out exactly what the hell the brand's mission/competition is.
2) Get started on a product blitz for Lincoln. Look at what Cadillac's been up to, 2013 XTS on EpII, 2013 ATS on Alpha, overhauled interior for 2013 SRX, 3rd gen 2014 Escalade on K2XX, 3rd gen CTS on Alpha around 2014-2015, and Omega Cadillac flagship shortly after. Lincoln? A horrible MCE for two very slow selling products. Two slow-selling products, two moderate volume products, and one rebadged Ford Expedition is not the lineup they need.
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2023 GMC Canyon Elevation
2023 Ford Expedition SSV (State-Issued) |