Quote:
Originally Posted by lbls1
Crossover-suv market, meaning the traverse, equinox, and the gmc offerings. I didn't include (or mean to) the full sized suvs. Toyota, Honda, Hyundai, and perhaps Nissan are selling more volume of crossover vehicles combined than GM. Toyota, by themselves, sold roughly 266,000 crossover vehicles (2010) vs. chevy's figure of roughly 256,700. Chevy's number sounds ok, but you have to factor other players such as Honda, Hyundai, Nissan, Kia, and one or two higher end foreign makers. This is the area IMO where Chevy and GM are missing sales. Kia, Hyundai, Toyota (if you include Scion) and Honda seem to have a wider variety of crossover vehicles as well.
The Durango may be classified as a crossover due to its re-design, but the Jeep hasn't changed its platform; Jeep Grand Cherokee has had its unitized body frame for awhile, yet sold its units as midsized suv's. Chevy and GM no longer have body types that classify as mid sized suv's. Its in this area that GM is clearly missing sales to the Jeep.
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Sure, in 2010 Chevy itself sold 156k crossovers, but there is also the matter of the 235k crossovers sold by GM's 3 other brands last year too. That makes for over 390k crossover sales by GM in the US last year. And thats not including the HHR (75k) and Avalanche (20k) which are technically crossovers since they don't fit into any specific category, but aren't really what you'd traditionally think of when you mention the word 'crossover'
Point is, while they may not have every niche filled with their crossover offerings, they still sell more of the wretched things than anybody else.