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That's exactly the problem, we don't know exactly what they are and aren't doing. Yes, people had their identity stolen after the playstation network went down. Are you going to tell me it WASN'T them?
What exactly is there purpose? Facebook uses our infmoration in the same way that onstar uses it. It's used to know what people of certain demographics are interested. That is all the "information" used. I don't see anything wrong with it. People have to make money one way or another.
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