Someone else is gonna have to help on this one, but it is the motto/slogan of the New York Times ... I just have no clue as to who coined it ... similar to my unable to come up origin of "Spider to the Fly".
(Just got home, so missed out on the earlier fun/suspense ... but since I didn't have the "author", I have no problem with Ivas' reset ... as I won't if noone else gets this one
)