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Just a thought...
Obviously the website and advertisement yall do is contributing to your success, but I think shutting the website down would be frankly terrible. It seems that, according to this post, that the event is coordinated on a "first come, first serve" basis. Perhaps the owner should consider taking reservations for spots on the main show lot, then the others can simply park in the public lot and "sign-in" on a guest sheet stating their name and type of car. You could then simply refuse drivers entrance to the "main show" lot without a certificate of said reservation; of course, taking reservations also allows you to be more particular on which car you let in. However, I noticed that you had trouble with drivers ignoring your "greeter." In response to this behavior, I would rope the main lot off and add a few security-type guys to oversee entrance/exit; you could also use the reservation and guest sheets to identify troublemakers and ban (or suspend them for a predesignated time) them from the event. Next, you should probably rent/lease a bigger lot to meet the big surge of viewers/participators; an alternative to this would to begin charging people for viewing or participating in the show.
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