[FenwickHockey65]

It's the difference between car people and non-car people.

If anyone's watched the Top Gear episode with the Vauxhall VXR8 Bathurst, Richard Hammond does a pretty good job explaining the mindset of a lot luxury car owners. I'll paraphrase him a bit.

BMW and Mercedes and Audi aren't cars to these people. They're uniforms. Their peers bought one so they feel the need to buy one too. They're like Toyota and Honda owners with more annual income.

And the problem is, these three automakers are now so obsessed with what each other is doing that they've ended up building more or less the exact same cars. Black sedans, chrome trim, leather seats, wood grain on the dash...it's gotten so predictable.

Car people, on the other hand, have a deeper connection with their cars. They take pride in them, and that's why you'll always see your average car guy or girl obsessively cleaning their vehicles.