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Gotta care what people think when you're a small business if it could effect sales. If at that time you take the attitude that you will be yourself and who cares what they think then the consequences will be all yours. Sad but true.
However, I would say that if you provide better service or pricing and a more pleasant experience for customer or clientel then they should be just fine. However I have known some to 'cut off their nose to spite their face' and go get worse service or higher cost 'Just Because'
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