Quote:
Originally Posted by Liberty1
I used to be in the business of going door to door selling life insurance. I own a Cavalier and was planning on buying the new Cadillac CTS. Everyone at my office told me it was not a good idea as it would bring unnecessary attention and possible negative attention toward myself. It doesn't matter what we as businesspeople thing. It's all about what the customer perceives.
I believe it was Brian Tracy who stated (and I roughly quote) that 80% of all sales are closed within the first 30 seconds. Fist impression and appearance is everything!
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Yeah that is like when you go to the dealership and these guys have nice suits on a gold chains or fancy watch. Just turns me off right away know I am the one paying for that. My dealership is small town, everyone wears jeans and flanel shirts in the winter and polos in the summer.
We did think about that issue back when we moved here. My wife is a pharmacist and she found a house she loved on the golf coarse and we bought it. It brought on the stigma to all the kids friends and their parents that we are rich and snobby. Well we bought our house in Jersey for 256,000 and 3 years later sold it for 345,000. We lucked out got out before the market started going down. So buying a house for 315,000 on the golf coarse did not ding us. And we got alot bigger house down here than we had in Jersey.
In 2006 I got Kathie an Acura RL for a birthday present. First really nice car she ever had. She drove a Lancer for years that sounded like the engine was going to explode every time you punched it. Before that she had a van when Zac was a baby. That made people think we are rich again.
But with 3 kids and now one with cancer and Kathie working 40 less hours a month and me missing days for the 3 hour drive to the doctor there is no rich. Not that we ever where, I just try to manage the money the best we can. I would not even be getting the Camaro if it was not for my Accord's lease being up soon. Need a car to drive and the Camaro is not going to cost alot more in payments than I was paying for a loaded Accord V-6.
Oh well life story here, but that stigma does hurt at time.