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I have noticed that the people who buy the "eco cars" (Prius, Insight, Leaf, etc) do this a lot.
I think it's a combination of things.....the vehicle tells them they are being more and more eco-friendly/green when they drive this way, so it's like a goal to get more "leaves on their display" in the case of the Leaf.....the other piece of it is that their vehicles even at full throttle have a tough time going fast enough to be in the left lane, so they don't even bother trying.
You know, can't look cool, can't sound cool, can't go fast, so go even slower to see how much gas we can save.
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