Quote:
Originally Posted by FenwickHockey65
Because the SSR was completely impractical and cost too much.
They actually use these in place of trucks in Australia. I know a bunch of people who need a useable truck bed but not the size or power of a full size or even midsize truck.
Price, option, and market it right, and it would sell fairly well.
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Camaro
is relatively impractical from a general perspective - it's all sport. But, it certainly has the fan base, winning style, and the marketing to keep it going. Price is not factored in so much. I believe Neiman Marcus' 100 editions sold out before they were even built - at $75k per copy!
But would you not agree that winning the consumer base, as it stands now, has more to do with style and marketing more than price? Sure the economy is rough, but people are getting tired of pinching pennies and still driving Smart Cars. Eventually they will spend the money to move into something better, but not if it makes them look out of place. Americans still have a strong ideal and spirit regarding the style of what moves them. The current economy might be breaking this country into a new shoe as it were. Australians and Europeans have a more practical outlook on what they expect from their vehicles, and have had so for a while. But it will take us Americans a bit longer before we start to embrace that same perspective.