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Old 07-03-2011, 10:00 AM   #10
Angelsilhouette
 
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Drives: 2011 Camaro 2LT RS, Red Jewel
Join Date: Apr 2011
Location: LA (Lower AlaBAMa)
Posts: 588
The reason they don't bring it back is the same reason they made the Charger a 4 door "I wanted a muscle car, but my wife wouldn't let me, so I had to get this."

The economy will not support a single car company releasing multiple types of the same type of car, the car companies do not see it as a winning financial proposition in the USA. Even Volkswagen has declined to sell the much better looking Scirocco alongside their Golf because they are both hot hatchbacks and one would poach sales from the other.

Now this might seem as silly as me opening a lemonade stand and refusing to sell fruit punch because it would steal sales from my lemonade. After all, the money is still going into my pocket, either way. The problem is: if my customer base is my street, and there are only so many people in my street, and I want to ensure that I get the most profit, then I have to halve my supply for both the lemonade and the fruit punch. If I don't, then I'm left with extra supplies for which I've paid after everyone's had their fill.

So what? Well say you have 40k Camaro customers now. Now say you decide to produce the Camaro and the Chevelle and to try to keep the profits even, you halve the production of Camaros to 20k and make 20k Chevelles. If, of those 40k Camaro customers 17k go to Chevelle, you have 3k Camaro customers left in the lurch because too few have been produced. They may buy a Chevelle, but they may also buy a Mustang or Challenger. You also have 3k Chevelles collecting dust, and that's wasted money that will have to be price reduced at some point.

50 years ago, this wasn't a huge deal. A car company would have several of the same vehicle with different bodies and interiors without worrying because the market was good and people were buying.
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