I'm interested in seeing how a bunch of drunk programmers from Iceland will do against EA and Activision. The concept looks pretty good, you can't just run in guns blazing, you have to think about what you will be doing.
Interviews:
http://www.zam.com/story.html?story=26694&storypage=1
http://arstechnica.com/gaming/news/2...n-new-ways.ars
Supposedly its a one time install fee, then its free after that.