03-08-2009, 01:49 PM
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#652
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Drives: vrooooom vrooooom
Join Date: Dec 2008
Location: Florida
Posts: 1,375
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Quote:
Originally Posted by garagelogic
Call it "stupid-sales" or whatever you want, but at the end of the day, like you said, they still sell a boat-load of cars which, coincidentally, is what they are in business to do.
The fact of the matter is, kids I know (and I know a lot considering I have a 12 year-old in the house and his friends are around all the time) don't aspire to own Mustangs or Camaro's. They are star-struck with the exotics and other high-end sports cars. Since a real car is not an immediate reality for kids of that age, budget and price never into the equation. When they finally do reach the age where they can get their license, they still aspire to those same high-end cars, but the reality of economics comes into play and they are forced to "settle" for lesser cars like the Camaro or Mustang. Since the Mustang has historically been the more affordable of the two, sales tends to go the Mustangs way.
It's not like GM has not known this for decades, yet they still continue to try and out-do Mustang sales by offering what is, by all research, a better or more refined car, but at the expense of price. In the end, it is the price comparison that hurts the Camaro sales, not the final product.
You and 100,000+ other GM/Camaro enthusiasts getting online and continually bashing the Mustang for it's perceived shortcomings is not going to change that reality. In the end, either GM has to figure out a way to offer the better car at the same price point as its competition or they will always play second-fiddle to the Mustang in terms of overall sales. Unfortunately, as I'm sure you will agree, the general public is not an truly informed bunch. Few have any desire to reserach anything and the majority just regurgitate what they have heard from somewhere else. That's true in politics and it's just as true in the world of car buying.
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I agree with everything except for the exotic car comment.... As much as one may enjoy looking at or worshipping an Exotic car like a Ferrari, it never becomes realistic enough to consider owning unless that child is spoiled shitless.
The old mustangs are part of our society, they are as American as baseball or apple pie. Same with all the Muscle cars, however for whatever reason history has choose to remember the Mustang most vividly in society. This alone results in a 'active positive engagement' where kids who have an undeveloped sense of who they are tend to gravitate towards things that they feel people deem positive.
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"With a light touch on the brakes, run the revs up a bit. Slip off the brake and bury the throttle. There's a light chirp as tires scratch for bite. Then comes a sub-5.0-second sled ride to 60 mph. A tick over 13.0 sec. and you're through the quarter-mile. It's a rush, of course, but not overly dramatic. Try the same thing with this pair's predecessors of 1970 or so and you'll find yourself in a bit of a wrestling match. Ain't progress wonderful? Maybe yes, and maybe sometimes it's fun to wrestle."
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