Thread: 2010 Mustang
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Old 03-08-2009, 01:03 PM   #647
GatorBlue371

 
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Quote:
Originally Posted by garagelogic View Post
Unless they begin to lose in the sales arena, what incentive do they have to make the change? It's not like 98% of people buying Mustangs/Camaros could tell you what kind of suspension was under the rear of the car anyway nor would there be a big enough difference in the ride/handling between the two that it would really sway their buying decision.
I dont think thats true at all. See Ford prey's on what i call stupid-sales.

let me elaborate.



A Stupid sale, is a purchase made without proper research and comparative test drives. A stupid sale could be made as a result of a moron seeing a comercial, somone trying to buy a car for the image, or more commonly the price tag.

The mustang benefits from all of these aspects of 'stupid sales', they offer cheap cars because they are made cheaply using cheaper products and outdated suspensions, and they pull in a ton of sales that way.

The Mustang is seen as a status symbol for kids going into highschool who dont know any better. This is where the status symbol/poser aspect comes into play. The Mustang is no better than any of its main competitors but will outsell them because of stupid-sales coming from people chasing an icon that was really only worth it in the 60's. People that do their homework don't end u with mustangs unless they are on a budget, or they have a personal history with them. I quote motortrend after driving the 370z, "Do kids really still aspire to own Mustangs???"

Im not saying their.. strategy... isnt effective. But its almost like making lemonade on the street corner, and filling the jar up with water when it dips down to the half way point. Yes, you will make more sales, however people who are watching what your doing closely loose respect for you in the process and take their buisness elseware. Lucky for Ford no one who buys mustangs for anything but drag is watching that closely. Its time to grow up Ford, lets see a decent IRS system and a 6-speed.
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