Quote:
Originally Posted by The_Blur
An Ute in America could represent a unique opportunity for GMC. By introducing the Ute as a GMC-exclusive product, people who clamored for an end to the brand during restructuring and who still rightly claim GMC products are too similar to Chevrolet counterparts will finally have a product exclusive to the brand. By not calling it an El Camino, GM sheds the trashy image—you know that one people have about Camaro and El Camino drivers with mullets and all—that goes with El Camino drivers. Also, making it a GMC means that the product doesn't have to look like a classic El Camino, giving GMC the freedom to design the product from scratch or essentially rebadge the imported Ute.
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GMC had their version of the El Camino, called the Sprint.
http://en.wikipedia.org/wiki/GMC_Sprint_/_Caballero