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They certainly have a solid base for a luxury car in the 300. Just improve the material quality and give it a general update and its good to go.
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The 300 is such a great seller becuase you can get one priced from just over 20k all the way to 40k.. what other car can you option out with 20 grand? That covers a LARGE consumer base.. that and even at base level the interior and standard equipment is very decent for its price..
Personaly I think its a bad move for DCX but we will see *shrug.