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I'd have a little more faith then what this article says. Certainly they aren't this short sighted. I definitely hated everything about the Diet Coke/Car comparisons. This is absolutely untrue and no one should run a car company thinking this way. Even A to B users care about what a car looks like and how reliably it performs over the long term. Trust me, I know more people who don't care about cars then I have friends who do and they all care. The only issue with A to B buyers is they are largely naive as to what makes a car a good car beyond the surface details, and this is where a problem might show up if not careful.
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