[kbui]

It shouldn't matter if they used more incentives to get higher sell volume as long as they can still be price competitive and PROFITABLE. I do this all the time even with my engineering consulting business; if someone willing to sign up with me for 6 months or longer projects, I always give them a better price quote. Would you rather hold your price and sit on these cars or reduce the price and keeping them moving? The last time I look, there weren't a whole lot of incentives on the lower priced and/or hot selling vehicles; only on the expensive and/or older models.