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Average Transaction Price:
GM: $32,965
Ford: $31,853
Chrysler: $28,086
Nissan: $27,495
Toyota: $25,268
Honda: $24,827
Hyundia: $20,372
Kia: $17,933
Average Incentives:
GM: $3,683
Chrysler: $3,676
Nissan: $2,706
Ford: $2,571
Toyota: $2,134
Honda: $2,111
Hyundai/Kia: $1,563
and this is what I wanna pick out:
We keep hearing that FORD is so much more profitable than GM because GM raised incentives last month to sell a WHOPPING 207K units... but what they forget to say is that:
GM had an $1,112 price advantage over Ford to play with.
Ford's incentives were EXACTLY $1,112 less than GM's.
GM incentives were more focused and higher on DEAD Luxo cars (DTS and STS) a Luxo Wagon that I'm thankful is on sale, but really has no place in the United States (a testament that Ackerson is not a true beancounter, because if he were this car would have been taken off the market on day one of his arrival), and the moving of vehicles like the 6 year old Impala, and the 5 year old, highly profitable GMT SUVs.
Examples showing how luxo marques have incentives:
BMW 6series up to $15K
M6 up to $17,500
brand new 7series up to $2K
X5 up to $3500
3series up to $3500
Lexus LS460 up to $4K
Infiniti FX up to $7K
Infiniti G up to $3K
brand new E-Class up to $2K
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