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They are building good cars and trucks right now ,but I do believe that they need to cut back on large incentives to sell cars. After all, if you sell twice as many cars as the other guy but you only make half as much per car ,then in the end you will have a harder time surviving. The big winner is the company that can sell the volume with the higher profit. I'm in business also and I can tell you, If I had my choice between less sales with a higher profit margin or volume with less margin, it would be the less is more every time. But like I said, having both is really what we all try to reach.
The only way well be able to gage if GM is truly back is to see them sell many cars with repeat customers without the large incentives. That way it will be pretty easy to say their cars are selling because they're great cars and not because their the cheapest deal.
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