Quote:
Originally Posted by camaropete
I have to tell you that my wife and I just bought an Enclave and it is extremely nice. I am thoroughly impressed. We looked at the Acadia and the Traverse and the Enclave was a step above in both comfort and fit and finish. And BTW, we aren't old. I didn't think I would like a Buick, but I really like this one. I would also say that Buick buyers are probably more loyal to Buick than Saturn buyers are to Saturn (just a thought, not backed by any fact).
Saturn is a low-end brand and margins are probably smaller than those of Buick or the other arms of GM. That's what this really comes down to - who can make money for GM.
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Thats it's biggest problem. On higher end products its easy to make one car unique from another. But there is little real difference between a Malibu, a G6, and an Aura. Same with the Outlook vs Traverse. But there is a difference between those two and an Enclave..