Quote:
Originally Posted by ffrcobra_65
the 5th gen Camaro is still new and heavily advertised and propelled by the Transformers movies. I would be willing to bet that a huge percentage of the sales so far is the result of said movies, not necessarily because it is a "Camaro." I wojuld be willing to bet that it will be short lived as usual. This is my 6th Camaro and know that the Mustang will always be the overall sales king. The camaro will have its moments though. Anyone willing to bet that at the end of this decade, the Mustang once again will have sold more than the Camaro? Car for a car, this could be the official contract. Anyone?
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The Camaro is hardly advertised at all, let alone 'heavily advertised'. Transformers, I can't think there are too many 10 year olds buying Camaros because of bumble bee, or fathers of said 10 year olds buying one t the insistence of their kid. If transformers had a major impact on sales I would have expected a very large number of cars ordered in Rally Yellow with black stripes. But RY has consistently been one of the least popular colours and recently was
the least popular colour. And don't forget, there was a Mustang that got almost as much screen time in the first Transformers. As popular as those movies were, I can gaurentee that more potential buyers saw the car at autoshows, and looked at it for far longer too.
No, I attribute its success to its design and engineering, just like most of the other GM releases since ~2008 that have been doing the same thing: winning buyers over and gaining segment share. It could be argued, particularly with the new engines, that the Mustang is the better car. But it can't be denied that the masses consider the Camaro to be the cooler car, and not because some geeky kid had one in a movie about intergalactic robots.