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Do you all "hate" Chevrolet?
Now I get the history of it, but none of you say "Chevrolet will do this" or "Chevrolet will have the answer". It's all "GM decides this" and "GM will do this". You all make it sound like Chevrolet is just a meaningless badge and no-one is in charge of it - just some GM guy.
Audi afficianados don't say "VW will do this" and "VW will do that". And Alfa afficianados don't say "FIAT will do this" and "FIAT will do that". Heck, imagine Lamborghini fans saying "VW is doing a great job on the new Adventador!". It's like you're all ashamed of "Chevrolet". Even the very badge of Chevrolet on the steering wheel of the new ZL1 is enough to make many of you shudder.
Yes - I get that Chevrolet has no CEO, but Chevrolet does have a brand manager. You all treat him like he's a nobody who does nothing. I feel a part of car ownership is pride in the brand, and sometimes it is symbolic, but you should be proud enough of "Chevrolet" to at least mention it in conversation!!
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