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"If you can't sell a car to boys and you can't sell it to girls, then the market is going to be pretty small."
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Thats my fav quote from the article
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Guys don't like to look weak or puny or drive things that are "cute",
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Reminds me of my cute test. Guys, if you are considering a car ask a girlfriend, wife, sister, etc, if they think the car is cute. If they say yes its not the car for you.