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I would assume they'd have worked out a system for counting DVR/PVR views. It wouldn't be something exclusive to the show but more the whole industry with more 'on demand' programming.
I also remembered something funny; the original Stargate SG-1 was canceled around season 4-5 before Syfy picked it up for 5 more seasons in the end. However if someone/a group pulled a 'save SGU' campaign I'd point to Jericho for refrence on how it may look like it works only to go *kersplat*.
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