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If they do build it, it would be a 'halo' truck. But considering that GM's best selling vehicles are trucks- that seems to make a lot of sense (more than a halo car does considering the latest sales figures). There's a lot of truck guys willing to spend pretty damn big money on trucks. 50-60k for a well appointed TDiesel isn't unusual. It could be a nice profit center.
Plus, much like the Raptor, you wouldn't have to retool a whole facility. It's all bolt on stuff so it would be relatively cheap. The only thing that has kept me from buying a Power Wagon has been a lack of a diesel option. I'd have to see if that's capable of pulling a 5th wheel, but I'd certainly consider changing truck brands for something like this.
As far as the 'bubba fix' goes, people driving these to the shopping mall makes as much sense as driving a car that can go 175 by simply unlocking the chip. At least you don't have to worry about curbscraping your wheels. If you have the cash to burn, knock yourself out.
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