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Dewey was projected to have beaten Truman just like they do projections in today's elections only back then it was on paper not tv. The paper printed the story to be the first to break the news much like false news being reported today....only it turned out Truman won by a small margin, and the papers looked like dumba$$e$. he thought he had lost and was down and out, but in fact emerged victorious i.e. GM's triumphant return from bankruptcy. History and marketing lesson concluded.
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