Quote:
Originally Posted by FenwickHockey65
The pricing is exactly where it should be, and considering how the average transaction price on LaCrosse is much higher than expected, consumers really don't mind.
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Where it should be according to whom? This thing competes dead nuts with the Taurus despite the near luxury aspirations GM may have for the brand, and the Taurus starts at a much more reasonable msrp. In fact the sales story reads much the same for these two cars, with the Taurus moving at a much higher average transaction price than Ford expected as well.
The two paths diverge at volume, the Taurus easily best the Buick here likely because the pricing is much more realistic and because the SHO option offers a halo effect that the Buick is currently missing. Ultimately, the reality is that people who spend the extra dough on a Ford get more than just a Buick badge for their trouble. Current sales volume comparisons indicate that people have noticed and they do indeed mind.
Long term I don't see the 'it's expensive because it's a Buick' strategy playing overly well. And the problem is that badge is currently the only justification Buick has for this cars price point.