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It will be interesting to see if V6 truck sales begin to make up a worthwhile percentage of half ton truck sales, my guess is they wont. The reality is most people buying trucks don't want a 7000 rpm car motor, they want something with a healthy low end. The Ford 3.7L motor only produces 18 more ft-lbs than the 4.3L motor, and at 4k instead of 2800 rpm. Displacement is important to pushing around a heavy truck and to the perception of over working the engine to the driver. With that said, in a drag race the 3.7L motor will be pretty far ahead of the others. I don't see it competing well against the smaller V8 offerings though due to the expectations of people who use these trucks.
I will agree the 4.3L is out of date, but it is not terribly out of place and actually is a good fit for how many people use their V6 powered half ton trucks.
The question is not if the 3.7L motor is ahead of the competition, the question is, will enough people care to make it worth the cost to upgrade to the other manufacturers.
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