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CAMAR0 · 11-09-2010, 02:43 PM

"The Associated PressDETROIT (AP) — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified service" brands."

"But now that G.M. and its new marketing boss, Joel Ewanick, are putting an emphasis on the automaker’s four core brands, Mr. Goodwrench is getting the boot.

G.M. said Monday it would phase out the Goodwrench name in the United States on Feb. 1."

“This is more than a name change — it is a declaration of our commitment to our customers,” said Steve Hill, vice president and general manager of G.M. customer care and aftersales.

Goodwrench will be replaced by the Certified Service tag for each brand: Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service.

“Certified Service supports G.M.’s strategy to focus on the four brands,” said Mr. Hill, explaining that the new strategy provides “a natural extension of the customer’s vehicle purchase experience at the dealership.”

11-09-2010, 02:43 PM	#1
CAMAR0 Loose is Fast! Drives: Mikes Hard Lemons Join Date: Feb 2010 Location: Brick House Posts: 645	Mr Goodwrench was canned today! "The Associated PressDETROIT (AP) — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified service" brands." "But now that G.M. and its new marketing boss, Joel Ewanick, are putting an emphasis on the automaker’s four core brands, Mr. Goodwrench is getting the boot. G.M. said Monday it would phase out the Goodwrench name in the United States on Feb. 1." “This is more than a name change — it is a declaration of our commitment to our customers,” said Steve Hill, vice president and general manager of G.M. customer care and aftersales. Goodwrench will be replaced by the Certified Service tag for each brand: Chevrolet Certified Service, Cadillac Certified Service, Buick Certified Service and GMC Certified Service. “Certified Service supports G.M.’s strategy to focus on the four brands,” said Mr. Hill, explaining that the new strategy provides “a natural extension of the customer’s vehicle purchase experience at the dealership.”