Didn't they cover this in the movie "Office Space"??
Tom Smykowski: It was a GMC Firebird. You see, it would be this car that you would put on the GMC showroom floor... and would have Firebird written on it that you could buy from GMC.
Michael Bolton: That's the worst idea I've ever heard in my life, Tom.
Samir: Yes, this is horrible, this idea.