|
You are your own salesperson here, so you need to make the offer and product seem lucrative even when it is not. First, it is important to explain that the car is in great condition and that you are not getting rid of it for reasons of performance or quality. If you say those things, then you will convey that the car is not good enough for you and therefore not good enough for your customer. Compare it to a car that is inferior. The odds are that your buyer knows very little about cars, so you can chose a car with clearly subordinate performance for the comparison. This approach runs the risk of your customer calling your bullshit, but someone is bound to fall for it and offer more money than it is worth. Compare it to a Honda Fit, and explain how it has more room and other amenities. Talk a lot about the quality for the money, and tell them that it is worth slightly more than it is actually worth. This is just one approach to sales. It is the one your idiotic local car salesperson is likely to pursue.
|